Finance decision
Team
Case team
Decision evidence
Two exhibits answer the decision before the drilldown starts
5-year cash, payback, and ranking rationale
Proof stack
Why Option 2 behaves like a financeable platform, not a one-SKU bet
Platform breadth and price-position proof
Premium lunch / foodware price ladder
Channel economics and public-peer guardrails
Cash conversion and working-capital guardrails
Relevance pressure from official consulting research
Option drilldown
Why Option 2 wins and where each alternative breaks
Each tab defaults to the decision call, the proof, the breakpoints, and the recommendation. The 5-year detail table stays open so judges can scan the drivers immediately.
Scenario lab
Option 2 survives the base case, but demand-side drivers carry the most risk
3-case summary and cumulative cash path
Base, upside, and pressure are shown together so judges can see what breaks the answer and what still holds.
Top swing factors
These are the assumptions that move the five-year cash case the most and therefore deserve the most scrutiny in Q&A.
Audit trail
Assumption quality and full traceability
Detailed assumption register
Reference library
Source groups and summary proof
Core exhibits keep only short footnotes. The library below shows what each source supports and lets judges open the original source directly.
About the research
How the appendix was built
This page uses a consulting-style evidence stack: case materials define the ask, official company and product pages define the platform reality, filings define the financial guardrails, and official consulting research sharpens the relevance lens.